The Message Manager

Communicate the right message at the right time

Design and deploy personalized targeted messages

The right communications at the right time. Configure transactional messaging to communicate with your customers throughout the purchase experience.
WYSIWYG or Custom HTML
We provide a built-in email editor that makes it easy to design your email and we provide templates to give you a great foundation. If you’d prefer to use custom HTML, we support that as well.
Personalization Tokens
To make the customer experience even better, we provide over 25 personalization tokens so you can create a purchase receipt, a “thanks for gifting” email that shows the gift message, and so much more.
Transactional Email
These emails are transactional and deploy at the time your order is processed into your CRM. We use Amazon SES so regardless of what email or marketing automation platform your organization uses, you can ensure all patrons receive notifications related to their purchase.

14 Messaging Options Available

Use one or all to communicate with the right person at the right time

Buyer

A Buyer is identified as the email address that completed the transaction of a Stream2 or Flex2 Form.

Gift Recipient

A Gift Recipient is identified as the email address that was gifted the results from a Stream2 or Flex2 Form transaction.

Donor

A Donor is identified as the email address that donated by completing a transaction using a Donate2 Form.

On Sale

By default, On Sale mode is active on a Stream2 or Flex2 Form. When On Sale mode is active, you collect the money in Stripe, record the transaction in your CRM, and provide immediate access to the product.

Presale

Presale mode can be enabled on a Stream2 or Flex2 Form. When Presale is active, you collect the money in Stripe, record the transaction in your CRM, and expand the sales opportunity prior to the product being available.

Account Created

Account Created occurs during a Stream2 or Flex2 Form transaction when the Buyer or Gift Recipient cannot be found in your CRM and a new account is created.
BOSTON SYMPHONY ORCHESTRA

Gifting Access To An On Sale Performance

Clear messaging to both the Buyer and Gift Recipient

Boston Symphony Orchestra

Boston Pops 2020 Holiday Celebration Concert
Keith Lockhart leads the Boston Pops Orchestra in holiday classics old and new to both inspire you with hope and create holiday cheer this year.
On Sale Gift Only Stream2 Form
The digital performance was available and on sale. The Holiday Pops Stream2 form was configured as "Gift Only". The form link was targeted to gift giving opportunities using email, advertising and social media. The goal was to make the gift giving process fast and simple.

The Results
Over 3,000 gifts were given in 30 days and every gift recipient was delivered a personal message from the BSO on behalf of the buyer.
Boston Symphony Orchestra United States Map

Message Type: On Sale Time Of Purchase Gift recipient

You've received a gift of Holiday Pops
Dear %gift_recipient_first_name%,
Surprise! You were gifted access to the Boston Pops Holiday Concert by %buyer_full_name%
Message from %buyer_first_name%:
%gift_recipient_message%
Access to the Boston Pops Holiday Concert is available now and here is how to access...
SAN FRANCISCO BALLET

Gifting Access To A Presale Season

Customized messaging for both presale and on sale communications

San Francisco Ballet

Premium Plus Digital Package
See the 2021 Digital Season repertory programs, plus lock in a host of exclusive benefits and behind-the-scenes stories, videos, artist interviews, and more.
Presale with Gifting Stream2 Form
The digital season was not available at the time SFB wanted to start promoting their season, so the Stream2 Form was set to presale mode. The Premium Plus Digital Package form was configured with Gifting as an option. The form link was targeted to patrons and ballet lovers in email, advertising and social media. The goal was to extend the length of time they had to market and generate sales prior to the season being launched.

The Results
Over 1,000 presale purchased and gifted transactions took place prior to the release date and over 17,000 part way through the season. At the time of purchase, every Buyer and Gift Recipient received an acknowledgement email with information to set expectations. At the Presale release date, every Buyer and Gift Recipient was delivered a personal message from the San Francisco Ballet with access details.
San Francisco Ballet United States Map

Message Type: Presale Time Of Purchase Gift Recipient

You Have Been Gifted The Joy Of Dance
Dear %gift_recipient_first_name%,
Congratulations! You have been gifted access to the San Francisco Ballet Premium Plus Digital Package by %buyer_full_name%!
Message from %buyer_first_name%:
%gift_recipient_message%
Access to the San Francisco Ballet Premium Plus Digital Package starts soon. On January 19th, 2021 be on the lookout for a reminder email with access instructions.

Message Type: Presale Time Of Access Gift Recipient

It's Here! How To Watch The San Francisco Ballet Premium Plus Digital Season
Dear %gift_recipient_first_name%,
Congratulations! You were gifted access to the Premium Plus Digital Package by %buyer_full_name% and it all starts now! Here is how to access...
ALLEY THEATRE

Providing Free Registration For Digital Performances

Messaging for a free event is different than messaging for a paid event

Alley Theatre

2021 Free Spring Digital Season
The Digital Season reintroduces Houstonians to classics with translations by Artistic Director Rob Melrose and celebrates Alley All New Alumni and Houston writers.
Free Registration Form
There were twelve Flex2 Forms configured in presale mode and with a comp price type to make free registration forms - one for each digital streaming performance. The goal was to make it easy to register and record the data in their CRM.

The Results
In less than 60 days, there were more than 6,000 registrations processed and their audience reached far beyond the Houston area.
Alley Theatre World Map
Alley Theatre United States Map

Message Type: Presale Buyer Time of Purchase

Thank you for registering for EL CHUCO TOWN FOREVER
Dear %buyer_first_name%,
Thank you for registering to watch El Chuco Town Forever by Isaac Gómez, directed by Laura Moreno. On April 2, 2021, you will receive your viewing link and will have unlimited access to view until July 4, 2021.
Support the Alley Theatre
The Alley’s free digital production of  El Chuco Town Forever is made possible from donations. Make a gift today to help the Alley continue creating powerful theatrical offerings for all Houston area residents to enjoy.
SAN FRANCISCO SYMPHONY

Providing Complimentary Access For A Digital Season

Provide clear communication even when access is a perk not a purchase

San Francisco Symphony

SFSymphony+
From Hall to Home, it’s the best of the SF Symphony—game-changing concerts, curated storytelling grounded in the now, and one-of-a-kind special events—delivered from us to you.
Complimentary Season Access
The SFSymphony+ video streaming service was available and on sale. The San Francisco Symphony needed an easy way to provide access to their most loyal patrons. They used our upload tool to provide key patrons access.

The Results
More than 5,000 complimentary access links were provided to Donors, Board Members, Subscribers, and Press.

Message Type: Non-Purchase Granted Access

A New Way to Experience Your SF Symphony
Dear, %buyer_first_name%, we are thrilled to announce SFSymphony+, the San Francisco Symphony’s new video streaming service.
As a 2020-21 San Francisco Symphony subscriber, you’ll receive a complimentary SFSymphony+ season subscription as a thank you for your support.
SFSymphony+ is available now and here is how to access it...
SAN FRANCISCO BALLET
“The Message Manager has allowed us to communicate exactly the right message at precisely the right time to buyers, gift recipients; no matter if the digital performance is on sale or in presale mode. Add in that these are transactional emails and this is exactly what we needed. I know we ask a lot, but thank you for listening to our needs and responding with features that provide solutions.”
Mary Goto
Associate Director, Analytics & Relationship Marketing

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